Sol de Janeiro opens Outernet experience with chance to win Reading Festival tickets

To celebrate this season, Sol de Janeiro has partnered with Outernet to create an immersive exhibition. The free experience runs from Friday, August 2nd through Sunday, August 4th.

The three-day event is designed to capture the essence of a Brazilian summer. Named after the ‘January Sun’, when the sun reaches the highest point in the country, the event will bring that summer feeling to London.

There, visitors will be virtually transported to the iconic beaches of Rio de Janeiro. There will be giant LEDs, audiovisual technology and more to highlight the brand’s heritage and the Brazilian attitude and lifestyle.

READ MORE: The beautiful beach walk less than 2 hours from London with white cliffs, sandy beaches and cozy pubs

Guests will also be treated to Brazilian music performances, free samples of the brand’s hero products and refreshments, as well as the chance to win tickets to the Reading Festival.

Laura Simpson, Manager, PR & Communications UK&I, said: “At Sol de Janeiro, our mission is to ignite joy and self-celebration through the strength and warmth of the Brazilian spirit. We absolutely want to own Summer, as a brand that is all about expressing and being your authentic self, whatever your size, shape, gender and skin colour.

“Everyone is welcome at Sol de Janeiro and we want our products and our brand to make people feel good. Like they would if you were living your best summer life.”

Outernet London is located at Charing Cross Rd, London WC2H 8LH

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