Regina Food Bank launches the Mosaic Million Meal Challenge

The Regina Food Bank launched the fifth annual Mosaic Million Meal Challenge, a month-long campaign to address food insecurity in the city.

The annual challenge aims to raise the equivalent of one million meals from Oct. 1 to Oct. 27, according to a news release from the Regina Food Bank.

The initiative kicked off Tuesday morning at Regina’s Cornwall Centre, with remarks from John Bailey, CEO of the Regina Food Bank, and Marnel Jones, director of public affairs for the Mosaic Company, which is the campaign’s lead sponsor.

To date, the Million Meal Challenge has delivered 4,750,422 meals, with Mosaic matching donations to $75,000.

“Mosaic is honored to be the longest-standing supporter of the Regina Food Bank. We have been supporting the Food Banks Fall Campaign since 2012. This year we have done our part to fund the Mosaic Market at the new Community Food Hub, where dollars and food raised in October will fill the shelves and later the kitchen cupboards” , Jones said.

In 2023, the Regina Food Bank delivered a total of 3.26 million pounds of food, an increase of 17.6 per cent from the previous year.

To support the campaign, interested parties can donate online, spread the message via #MillionMealChallenge on social media, or organize their own food drive to raise money and meals.

“As demand for food assistance increases, we are counting on Regina’s generosity to make this year’s Million Meal Challenge a success. Every dollar donated helps us get closer to our goal of ensuring no one in our community goes hungry,” said Bailey.

The campaign is also holding a Mosaic Mile Challenge on October 22, inviting the business community to help create a one-mile food trail around the Mosaic Stadium, contributing 100,000 meals to the cause.